An enticing trade-only show scheduled 10-13 April 2016: Sol&Agrifood has become a international landmark for food sector operators seeking product niches of excellence, be they traditional or innovative proposals yet in any case capable of responding to incresingly discerning and multi-faceted market demand. The most widely represented products are olive oil, pasta and bakery goods, craft beers, cheese, chocolate, coffee, preserves and condiments and delicatessen meats – yet Sol&Agrifood embraces all agro-food and fresh produce sectors.

There will be also many made in Abruzzo products. The most important is extra-virgin olive oil, appreciated all over the world.

Much more than just a show, the International Exhibition of Quality Agro-Foods is a place where marketing takes place by giving buyers the chance to experiment with how products are used, thanks to cooking shows, educational event and guided tastings – and even chefs attend lessons. The goal is to promote culture, in theoretical and practical terms because the differences between such excellence and massprocessed industrial products must be understood and appreciated.

Foreign buyers.

Visited in 2015 by almost 15,000 foreign operators from 80 countries out of a total of more than 64,000 visitors, every year for Sol&Agrifood Veronafiere organises incoming operations focusing on international trade delegations – backed up this year by ICE-Italian Trade Agency thanks to funds provided through the special Made in Italy promotion plan implemented by the Ministry of Economic Development. Foreign buyers will be invited to b2b meetings with exhibitors in the Multi-Functional Area and to attend cooking shows and product presentation tastings in the Forum area.

Four theme areas.

The traditional theme areas dedicated to craft beers, Cheese Experience and A Taste of Coffee are joined this year by the new space highlighting Delicatessen Meats and Biodiversity, developed with the 5T Academy and in collaboration Parma City Council, the only Italian city to boast – since December 2015 – UNESCO recognition as a ‘creative city for gastronomy’. The area dedicated to beers has been expanded, with a new area focusing on theme tastings set up in collaboration with Assobirra and Confcommercio; there are also more craft breweries taking part independently not only Italy but also Bavaria, Belgium and Malta. Cheese Experience highlights PDO cheeses with workshops conducted by Master Tasters belonging to the National Cheese Tasters Association (ONAF), while SCAE, the Speciality Coffee Association of Europe, will manage tastings in the coffee area.

Extra virgin olive oil.

Sol&Agrifood is the international landmark exhibition for quality extra virgin olive oil. In addition to the many Italian companies offering olive oils with a strong territorial character, there are also institutional group shows by Morocco and Croatia. Extra virgin olive oil will be involved in many tasting and training activities, such as Find the Fake, minicourses with comparative tasting tests between true high quality Italian extra virgin olive oils and poor quality oils organised by Unaprol. The Evobar is home to tastings of the olive oils taking awards in the International Sol d’Oro northern hemisphere and southern hemisphere competitions, while business meetings are being organized as walkaround events or b2b meetings in the GDO-Retail Buyer’s Club.

Chefs: some take part in competitions and other go to school again.

Extra virgin olive oils, especially those receiving special mentions in the Sol d’Oro competition, are the protagonists – together with young chefs belonging to the Italian Chefs Federation (FIC), of the Jam Cup finals, the first Junior Assistant Master Trophy organised by FIC. Sixteen contestants selected during heats held in previous months will battle it out in cooking shows. They have the task of preparing dishes suited to the type of fruity olive oil made available to them. The judges are the FIC master chefs attending Sol&Agrifood also in the role of chefs of the Goloso Restaurant. Learning how to cook correctly with extra virgin olive oil sees Sol&Agrifood – in collaboration with Aipo (Interregional Olive Oil Producers Association-Verona) – offer full-scale training for professional chefs conducted by Marcantonio Sagramoso, an award-winning chef with in-depth knowledge of this product.

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